Campain for Kesselskramer x Nemo Studio
The campaign shows the philosophical balance between the quantity and quality of life: how much would you impact your daily life to live a few years longer? To emphasise this strange contradiction, people are shown in intense close-ups, going great lengths in using these life hacks, forcing themselves, feeling uncomfortable. These life hacks, together with 22 other life hacks that didn’t make it to the posters, were turned into instructional illustrations.
Art direction/design: Tristan Roques
Creative Direction: Maartje Slijpen
Photography: Lisa Schamlé
Directed by: Lisa Schamlé
Production: Solange Muya
Assistent: Francesca Albergo
Models: Caecilia, Angelo and Isabelle
Agent: heatxheat
